Month: June 2022

When an actor turned down an audition for Layer’r Shot’s problematic ads

Earlier this month, the Layer'r Shot ads were taken off air. An actor who was approached to do the ads is said to have pointed out the glaring sexisms even before the commercials were made.(Image: Ajeet mestry unsplash)

Abbas Mirza, senior creative director of Kinnect, a digital marketing agency, took to LinkedIn in a long post on how his actor friend, Saurabh Verma, refused to be a part of the deodorant brand’s commercials. He also went on to add how Verma had requested a change in the script.

Rise of vernacular advertising on digital in India

The click-through rate of regional creatives is higher: a joint study conducted by Google and KPMG found that 70 percent of Indians find vernacular digital content more reliable than English. (Representational image: Visuals via Unsplash)

As more Indians log on to the internet, the demand for local language content is steadily growing, followed by the need for advertisers to consider creating regional advertising which has gone beyond dubbed ads.

Bookstrapping: The Ambuja Story – How a Group of Ordinary Men Created an Extraordinary Company

Narotam Sekhsaria is chairman of ACC Ltd, Ambuja Cements Ltd, and Ambuja Cement Foundation. He also manages the Narotam Sekhsaria Foundation, a philanthropic funding agency. (Photo credit: moneycontrol.com)

A highly decorated biography, this book also features testimonials from India’s stalwarts. The man and the book have both cemented their presence. Bookstrapping rating: 3.5.

Are Indian marketers prepared for a cookie-less world?

In a world without third-party cookies, 36 percent of marketing professionals surveyed said they expect customer purchase history will become their most valuable source of data, 32 percent see social media profiles as key, and 31 percent plan to rely on website registrations. (Representational image: Alexander Sinn via Unsplash)

Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what’s the workaround? Storyboard18 finds out.

Ashish Bhasin returns to ad biz; joins RD&X Network

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

Ashish Bhasin had quit Dentsu International in November 2021. Dentsu International India has seen several mid-and senior-level exits over the past year