Watch out for Storyboard18’s picks of the week’s best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.
Month: June 2022
Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad
But the ad has also opened a can of worms. This isn’t the first questionable ad created by the brand.
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence
Brands need to level up to get women gamers
Women are rapidly straddling multiple roles – such as gamers, streamers, game creators, and entrepreneurs – in the online gaming industry. The Covid-19 pandemic accelerated this trend.
Licious goes for a brand refresh
Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.
Experts Discuss The Idea Of Humanized Growth
Storyboard18’s Shibani Gharat talks to the founders of Institute For Real Growth (IRG), on their India visit, about their workshop with WPP and marketers about encouraging humanised growth in the companies.
IPG Mediabrands wins ITC’s media and digital accounts
The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.
Dunzo’s head of brand Sai Ganesh quits
Sai Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.
Dentsu India’s chief client officer Narayan Devanathan quits
Sources close to the development also indicate that one more senior executive is on his way out.
Dentsu International’s South Asia Chief HR Officer Rohit Suri moves on
Sources close to the development hint that Suri is joining a major global OTT platform