Month: June 2022

Indian adland becomes more mature in matters of credit 

'The Unfiltered Tour' has so far won a Grand Prix, a Gold, a Silver, and two Bronze Lions at Cannes this year. (Image via Twitter/TheHardCopyCo)

PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.

Stacks & Strategies | Privacy Compliant Personalisation

The three-way relationship between brands, platforms and consumers is the most critical part to understand in digital marketing today. (Representational image via Unsplash)

While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.

Dentsu Webchutney, VMLY&R India win Grand Prix at Cannes Lions 2022

A still from VMLY&R's 'The Killer Pack' campaign for Maxx Flash, which won the Grand Prix in the Health & Wellness category. (Image: Screen grab)

A look at the two campaigns that fetched India the shiniest Lion.

IPL digital rights win will unlock the potential of Bharat market for Viacom18

While Viacom shelled out Rs 23,758 crore for Package B and Package C that club all digital rights together, 23,758, Star India bagged TV rights for the same cycle for Rs 23,575 crore.

With complete monopoly in digital, Viacom18 can unlock immense revenue potential both in terms of ad money and subscription value in the IPL 2023-2027 cycle.

Throwback: A boy, a pug and Hutch

After the ad was released, Cheeka gained recognition as the “Hutch dog”, and as the wallpaper most often downloaded by Hutch customers on their phone screens.(Image: A still from 'Hutch boy dog' ad)

The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.