CXO Moves: From marketing chief to MD; Execs at Mercedes, GroupM, Havas, DisneyHotstar, move up, in and out

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (Representational image via Unsplash)

All the key executive moves in the world of brands.

How Curefit saw 300 percent increase in engagement after redesigning its app

"In March 2021, we set a vision for ourselves that in the next 2 years we want to join the league of world’s best apps and we called it Design+. This vision led us to building a robust design language," says Shriya Malpani

In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.

Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!

It is fundamentally important that we aim at emotional responses geared to build habit rather than love. (Representational image: Nihal Demirci Erenay via Unsplash)

Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.

How the Indian gaming industry is gearing up to cross $7 bn revenue by 2025

In less than two years of launching it in the country, BGMI claimed to have clocked over 100 million cumulative users shortly after a year of its launch. (Representative Image: ELLA DON via Unsplash)

Led by subscriptions, micropayments and ad revenues, gaming companies are looking at monetization more seriously

India At 75: Bharat Puri & Piyush Pandey on India’s growth story

Bharat Puri and Piyush Pandey in conversation with CNBC-TV18's Mangalam Maloo

The story of India told by India’s best brandsmiths – Bharat Puri and Piyush Pandey. After having worked together on campaigns for Asian Paints, Pidilite Industries and Cadbury, they tell CNBC-TV18’s Mangalam Maloo about ‘Brand India’.