Never forget that you need an idea and technology cannot save you: Piyush Pandey

In an interview with CNBC-TV18, Bharat Puri and Piyush Pandey spoke about what the idea of ‘being Indian’ meant to them when they started out and the brand playbook for success in India and Bharat. (Representational image: Dibakar Roy via Unsplash)

Pidilite’s Bharat Puri and Ogilvy’s Piyush Pandey take a trip down memory lane and talk about Brand India.

Bookstrapping: Influence Empire – The story of Tencent and China’s tech ambition

A master of creating products so convenient and intuitive that billions of users want to join his network, Pony Ma is a private entrepreneur in a state dominant economy with a gift for survival.

Lulu Chen’s book is a window into the brainchild of Pony Ma, Tencent’s ‘influence empire’. Bookstrapping Rating: 4 stars

Biz Moves: L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

"Our competitors are ordering new chairs in response to Akasa's chair," the late Rakesh Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. (Representational image: Joshua Fuller via Unsplash)

Keep up with all the key business wins and account movements in adland.

Decoding the new dress code at the workplace 

Recently for a client meeting, Singh deliberately chose to wear a shirt of the brand's colour. The client took notice and appreciated the detail, she writes; "it was my way of sending a soft signal of our understanding of their brand." (Representational image: Kristina Petrick via Unsplash)

What you wear sends nonverbal cues to people, writes Josh’s chief Rubeena Singh as she breaks down how office attire has evolved in the post-pandemic era. 

The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand

According to industry estimates, media agencies in India are increasing their workforce strength by about 12-15 percent this year. (Representational Image via Unsplash)

What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?