#Quantum Brief – Page 5

Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India

The Beauty&You program will also provide financial support through a total prize pool of Rs 4 crore for the most innovative, inspiring, and breakthrough ideas, in addition to mentorship and awareness, and distribution support. (Representational image via Unsplash)

The program also provides financial support, mentorship, awareness and distribution support.

Inside Unilever’s grand plans to move in to the metaverse

Closeup City Hall of Love in Decentraland is a completely inclusive environment where users can mint an NFT marriage certificate, immortalise their love on the blockchain, and celebrate with friends and family.

Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.

All about what3words’ maiden ad for India

Vijay Raaz was not the first choice for the what3words commercial - the ad film-makers were initially thinking of casting a rap artist like Badshah or Diljit Dosanj.(Representational Image: A still from what3words' ad film)

Raj Kamble walks us through Famous Innovations’ journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18’s weekly ad review column Mast & Meh.

Mast & Meh – The best and worst ads this week

The Glitch's new ad campaign for TTK Love Depot - #PleasureIsAllYours - hits the right spot with its well-crafted messaging. (Image: A still from the ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.

Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us

A visitor at The Museum of Living History, Mahindra Towers, Worli, Mumbai

Take a look inside the all-new Mahindra brand museum at the group’s HQ – Mahindra Towers in Worli, Mumbai.

Behind Leo Burnett’s PepsiCo scoop

A still from "Ye Dil Maange More" Pepsi campaign.

This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here’s the full picture on the pitch, loss and win.

How Vivo coming under ED scanner could affect brand, ambassador Virat Kohli & FIFA World Cup sponsorship

Representational Image

The Chinese smartphone maker has temporarily halted ads featuring Indian cricketer and brand ambassador Virat Kohli owing to an ED investigation over money laundering allegations.

Why are airline brands facing so much PR turbulence

The investigation is being carried out by DGGI Meerut and Mumbai. Furthermore, these airlines have been under scanner since October 2023. (Representational Image)

Poor service, stressed staff, lack of transparency and clarity in communication are all chipping away at certain airline brands. What’s broken and how can it be fixed?

How Ikea’s Bengaluru entry and Google Translate helped create Wakefit’s viral ad

Representative image via Unsplash

A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.

Dentsu Webchutney gets a Grand Prix hat-trick; Ogilvy gets two Gold Lions

Representative image (Source: canneslions.com)

Ogilvy India, FCB India, Kinnect bring home Gold at the Cannes Lions