August 2022 – Page 3 – storyboard18

Biz Moves: L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

"Our competitors are ordering new chairs in response to Akasa's chair," the late Rakesh Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. (Representational image: Joshua Fuller via Unsplash)

Keep up with all the key business wins and account movements in adland.

Decoding the new dress code at the workplace

Recently for a client meeting, Singh deliberately chose to wear a shirt of the brand's colour. The client took notice and appreciated the detail, she writes; "it was my way of sending a soft signal of our understanding of their brand." (Representational image: Kristina Petrick via Unsplash)

What you wear sends nonverbal cues to people, writes Josh’s chief Rubeena Singh as she breaks down how office attire has evolved in the post-pandemic era.

Why PepsiCo India’s Lay’s launched gourmet chips

Shailja Joshi, director-marketing, potato chips category, PepsiCo India.

Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.

The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand

According to industry estimates, media agencies in India are increasing their workforce strength by about 12-15 percent this year. (Representational Image via Unsplash)

What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?

Skoda India appoints Petr Solc as the Director – Sales and Marketing

Petr Solc to join Skoda India as the director - sales and marketing

Previously, Solc was the brand director of Skoda Russia.

We will start making acquisitions in the tech space: Wondrlab’s Saurabh Varma

Saurabh Varma, founder & CEO, Wondrlab India

In a chat with Storyboard18, Wondrlab India’s founder & CEO Saurabh Varma talks about the company’s new platform WISR, growth plans of the martech firm, and more.

Why doesn’t controversy go off the menu for Zomato ads?

Zomato has landed in multiple controversies over its advertising. The latest is a hyperlocal ad featuring actor Hrithik Roshan.

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.

How Schbang plans to crack the short-term content game

Representational Image via Unsplash

Founder Harshil Karia talks about the agency’s big picture on content and key trends in video storytelling.

Late payers and defaulters: Why clients don’t pay their ad agencies on time

Clients not paying on time or not paying at all is a critical issue that’s not received enough attention from stakeholders. (Representational image via Unsplash)

And how to get clients to pay up and pay on time.