September 2022 – Page 8

Govt’s influencer guidelines to bring accountability, transparency

The government is set to introduce rules to regulate social media influencers, including penalizing them by as much as ₹50 lakh for failing to disclose financial ties with brands. (Representational image: Galen Crout via Unsplash)

Influencers could face fines of as much as ₹50 lakh for failing to disclose ties with brands.

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

News18 India leads 15+HSM market with 14 percent market share in week 35

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 India sees steady growth in market share.

Hardik Pandya 2.0: Turning a new leaf as cricketer, brand endorser

Hardik Pandya's brand value in 2021 - $10 million, as per data provided by Kroll and the number of brand associations stands at 11. The list includes BoAt, Gulf oil, Monster, Dream 11, Britannia and Mensa Brands' Villain (pictured here). His annual fee is Rs 1.5-2 crore.

The cricketer has worked on his physical well-being, his game as well as his image.

Decoding brands’ in-film integration strategies

A still from Netflix's Darlings starring Alia Bhatt and Shefali Shah. (Source: News18)

A recent case of “mistargetting” by brands in Netflix hit Darlings raised questions about in-film promotions.

Devika Bulchandani is Ogilvy’s new global CEO; Andy Main steps down

Devika Bulchandani said India is one of the top five markets for the agency.

In this role, Bulchandani will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries.

Puneet Das on Tata Tea’s hyperlocal consumer engagement initiatives

Puneet Das, President - Packaged Beverages, India & South Asia at Tata Consumer Products, in conversation with Storyboard18.

Das, who is the president – packaged beverages, India & South Asia of Tata Consumer Products, chats with Storyboard18’s Shibani Gharat about Tata Tea’s various consumer engagement initiatives, new opportunities for the company and more.

We didn’t want just a Bollywood face: Vineeta Singh, SUGAR

Vineeta Singh and Kaushik Mukherjee with Ranveer Singh. Vineeta spoke to CNBC-TV18 about the company's IPO journey and aim to take the brand to every nook and corner of India.

Sugar’s CEO sheds light on Bollywood actor Ranveer Singh as an investor.

Storyboard18 x Momo Media: Let’s Talk – Jingles in Indian Advertising

Watch how jingles manage to create a buzz in Indian advertising

What are jingles? How did it evolve? What’s the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What’s the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let’s Talk – a Storyboard18 and Momo Media collaboration.

Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing

"We are truly a mass brand and we want to be able to connect to people. Our brand positioning is about “connecting everyone through priceless possibilities”... cricket provides us with deep penetration across all the segments," says Raja Rajamannar, global CMCO, Mastercard.

The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.