September 2022 – Page 9

Storyboard18 chats with Axis Bank’s Anoop Manohar

Anoop Manohar, CMO, Axis Bank

A look at the brand’s latest campaign ‘Dil se Open’.

EVolve 2022: Can EV charging stations become new outdoor ad platforms?

EV stations can potentially be an impactful outdoor advertising platform, giving brands access to upwardly mobile, tech savvy and an affluent urban consumer base. (Representational image: Rick Govic via Unsplash.)

Seeing ads for products and services while charging your EV at a station is not such a distant reality.

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Amol Dighe, CEO, Investments & Business Development, Madison Media, says, planning and buying is becoming media neutral, which is the right direction.

Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.

In conversation with Truecaller’s co-founder and CEO Alan Mamedi

Storyboard18's Shibani Gharat in conversation with Alan Mamedi, Co-founder and CEO, Truecaller

Mamedi on fixing their iOS app and plans for Indian market

Exclusive: Meesho mounts first massive celebrity-led festive campaign

Meesho's celebrity-led campaign features nine celebrities including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly.

The ecommerce company has brought nine celebrities to target both national and regional markets

CXO Moves: Colgate-Palmolive new MD joins; Execs in and out at Dentsu, Ogilvy Asia, Reliance Retail and Unilever

A round-up of executives who moved up, in and out. (Representational image: James Ree via Unsplash)

All the key executive moves in the world of brands.

Simply Speaking: Familiarity does not breed contempt. It builds preference

Feelings are the most powerful determinants of a person’s attitudes and decisions.

Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media

Finally, it’s about understanding the consumer decision journey that will form the base of all recommendations, says Roy.

Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

Biz Moves: Dentsu Webchutney bags MakeMyTrip; Team Pumpkin, DViO Digital win new business

A round-up of the agencies who’ve scored new clients and big business. Dentsu Webchutney wins MakeMyTrip's digital mandate. (Representational image: Atlas Green via Unsplash)

Keep up with all the key business and account movements.