Kriti Chouhan – Page 7

What TikTok’s possible comeback means for brands & creators

Representative Image via Unsplash

Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.

Leaders of the future have to be outstanding human beings: Nestle MD

Suresh Narayanan, MD of Nestle

Suresh Narayanan tells Storyboard18’s Delshad Irani how the company is sustaining all the momentum in consumption that came during the pandemic for flagship brands like Maggi.

How can we make sustainable travel mainstream?

Eighty-eight percent of Indian travellers surveyed said they would be more likely to choose a sustainable accommodation - whether they were looking specifically for one or not. (Representational image: Caroline Selfers via Unsplash)

It’s not just good intentions for future trips that are top of mind for travellers – many report already actively taking important steps to have a more positive impact during their recent travel.

Layer’r Shot debacle: Industry bodies should push for S&P compliance, in letter and spirit

Lapses of reason can happen even with the soundest systems and highest standards of rectitude. However, if, and when, they do happen, an opportunity to re-examine the standards and practices or S&P process presents itself. (Representational Image via Unsplash)

A S&P may provide a well-tested and reliable mechanism for keeping broadcast content in check, which is critical as brands are creating content at a furious pace.

Why agencies matter: Lessons from Layer’r deo ad disaster

Representative image via Unsplash

The campaign is a reflection of a new trend of advertising agencies being sidelined and creative process being taken for granted by an increasing number of advertisers. Also, brand experts call Adjavis Venture’s apology “a joke”.

Mast & Meh – The best and worst ads this week

A still from Apple’s ‘Data Auction’ ad.

Watch out for Storyboard18’s picks of the week’s best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.

Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

Over the years, the deo brands have started taking baby steps away from their sexist ad legacies, to talk about equality and respect. (Representational image: Samantha Sophia via Unsplash)

But the ad has also opened a can of worms. This isn’t the first questionable ad created by the brand.

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Puneet Chhatwal, managing director and chief executive officer, IHCL.

Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence

Licious goes for a brand refresh

As part of the brand refresh, Licious has picked up two “super-users” Ayushi Guha and Siddhartha Sanjay, who will appear on the new packaging along with the new logo.

Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.